Hiring is not only about finding the 1 person who will actually join your team.

It is also about the experience of the 100s / 1000s or 100s or 1000s who will interact with your brand through a

👀 job post

👀 recruiter outreach

👀 phone screen

👀 interviews

👀 feedback / scheduling / offer process

and beyond.

In the age of referrals, reviews, attention & transparency around how brands behave, any real world contact of your brand with the public needs a *lot of* attention.

Jobs, aka people's careers, livelihoods (often identities,) will be as real, experiential and emotional as it gets.

The less established your brand is, the easier it will be to shine.

Hiring can be the best opportunity for (employment) branding.

Treated unintentionally, it will be a great damage to your branding, employment & beyond.